Simpu is a rapidly growing unified customer communication and precision marketing platform designed to help businesses optimize their customer engagement efforts. With a robust suite of tools and a talented, ambitious team, we pride ourselves on delivering innovative solutions that empower businesses to build meaningful relationships with their customers.

We are seeking a creative Product Marketing Associate to join our team. This role will be responsible for managing our social channels, assisting with go-to-market (GTM) strategies, supporting product launches, and creating marketing assets. If you have a passion for copywriting, content creation, marketing, and B2B SaaS experience, we want to hear from you!

Key Responsibilities:

• Manage and grow Simpu's presence across various social media platforms, including but not limited to Facebook, Twitter, LinkedIn, and Instagram.
• Create and curate engaging content, including copywriting and visual assets, to increase brand awareness and drive user engagement.
• Assist in the development and execution of GTM strategies for new product launches and feature updates.
• Collaborate with cross-functional teams, including product, design, and sales, to create and optimize marketing materials for various channels and audiences.
• Monitor and analyze social media performance and engagement metrics to optimize content and strategy.
• Leverage knowledge of SEO & other strategies to improve organic reach.
• Stay up-to-date with industry trends and best practices in content marketing, social media management, SEO, and other marketing nuances.

Qualifications:

• 1 - 2 years of experience in marketing, social media management, or related field, with SaaS experience preferred.
• Strong copywriting and basic visual (design & photography) content creation skills, with a focus on creating engaging, shareable content for various platforms.
• Familiarity with social media management tools and platforms, such as Canva, Google Analytics, Buffer.
• Knowledge of marketing principles, GTM strategies, product marketing best practices, SEO, PLG, AARRR, and other relevant marketing concepts.
• Excellent communication and interpersonal skills, with the ability to work effectively in a dynamic, collaborative environment.
• Strong organizational and time-management skills, with the ability to manage multiple projects and deadlines simultaneously.
• Bachelor's degree from a reputable institution.

What We Offer:

• A dynamic, growth-oriented work environment with the opportunity to make a significant impact in a rapidly growing SaaS company.